Adding value to a website actually means keeping visitors 'glued' to your site. A common term used by web savvy folk is “stickiness”. A 'sticky' website not only attracts visitors to it but also keeps them on the website for as long as possible.
Product prices or company profiles can be found everywhere on the Net. To stand out from the crowd you need something that is useful and convenient to your target market. A utility or tool of sorts. Perhaps a regularly updated dialogue with your visitors. An invaluable resource that teaches people something they don’t already know. How about an interactive feature that allows them to communicate or express themselves with the outside world?
Over the coming weeks I will be discussing various ways of adding value to your site with the aim of attracting new and return traffic.
